ENTERTAINMENT
Your customers are spending more and more time engaged with digital entertainment using personal and home devices. One thing has always been true and it is truer now: during that time they want AN UNBROKEN IMMERSION IN THE EXPERIENCE OF YOUR PRODUCT.
BUSINESS/COMMERCE
The same demands apply to content and applications designed for work. Digital devices are increasingly the platform for productivity. And nothing is more frustrating to a business user than SPENDING MORE TIME FIXING AN APP THAN ACTUALLY USING IT, OR BEING UNABLE TO ACCESS CRITICAL CONTENT.
BOTTOM LINE: AS USERS SPEND MORE TIME WITH DIGITAL CONTENT AND DEVICES, THE LESS TOLERANCE THEY HAVE FOR POOR USER EXPERIENCE.