Your customers are spending more and more time engaged with digital entertainment using personal and home devices. One thing has always been true and it is truer now: during that time they want AN UNBROKEN IMMERSION IN THE EXPERIENCE OF YOUR PRODUCT.
The same demands apply to content and applications designed for work. Digital devices are increasingly the platform for productivity. And nothing is more frustrating to a business user than SPENDING MORE TIME FIXING AN APP THAN ACTUALLY USING IT, OR BEING UNABLE TO ACCESS CRITICAL CONTENT.
BOTTOM LINE: AS USERS SPEND MORE TIME WITH DIGITAL CONTENT AND DEVICES, THE LESS TOLERANCE THEY HAVE FOR POOR USER EXPERIENCE.